Velvet Crust is a pie brand aiming for a memorable experience with a Pastel Dreamland aesthetic. Its use of soft pastels (blush pink, lavender, etc.) conveys warmth, sophistication, and a whimsical escape, setting it apart in Singapore's competitive F&B landscape to appeal to young adults.
LOGO
The logo successfully creates a feeling of softness, sweetness, and nostalgia. The combination of pastel pink and blue, the rounded font, and the cloud/star motifs suggests a high-quality, comforting bakery product, perfect for a shop aiming for a sweet, fairy-tale, or dream-inspired branding.
Instagram post
Velvet Crust Instagram Post
The Velvet Crust brand embraces a Pastel Dreamland aesthetic, utilizing soft pink, sky blue, and yellow to create a whimsical, sweet mood. Rounded, playful typography and motifs like clouds and stars emphasize a comforting, magical, and nostalgic experience.
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